TO THE QUESTION OF THE CLUSTER APPROACH IN TOURISM OF KAZAKHSTAN

Rysty Karuevna Sadykova; Assem Madysheva

doi:10.12955/cbup.v5.959

Rysty Karuevna Sadykova Kazakh National University of Economics, Finance and International Trade, Astana, Kazakhstan
Assem Madysheva Kazakh National University of Economics, Finance and International Trade, Astana, Kazakhstan

DOI: https://doi.org/10.12955/cbup.v5.959

Keywords: Competitiveness, tourism, tourist product, clustering of tourist activity, infrastructure

Abstract

In recent years, the cluster approach has become the main instrument of an effective state strategy for the development and management of tourism in countries with a high level of competitiveness. It is based on the interaction and cooperation of organizations operating in the tourism industry and government structures, without which innovation activity cannot be managed, new approaches emerge that involve an indirect impact on the development of the region within the national innovation system by creating conditions for increasing innovation activity and susceptibility of economic entities. The development of many regions is constrained by the lack of necessary conditions: inadequate material and financial resources, underdeveloped research base, inconsistent regional policies.

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