• Vadim Pashkus St. Petersburg State University
  • Natalie Pashkus Herzen State University
  • Asya Chemlyakova Russian State Hydrometeorological University
Keywords: healthcare institutions, strategic positioning, matrix of competitive positioning.


This article discusses competitiveness of public health institutions, which relates to their market position as ranked by various entities (including government). For this purpose, a model of competitive positioning is designed for assessing healthcare organizations. This model allows one to assess the level of competitiveness of a medical organization, evaluate its market positioning, and develop a strategy for furthering its development using features of their position provided by the model


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