CORPORATE SOCIAL RESPONSIBILITY AND CONSUMERS’ WASTE SORTING HABITS
AbstractThe transition to circular economy shifts attention to re-use, repair, restoration and recycling of materials and products. What was previously considered to be waste can be turned into resources. The transition to a circular economy where the value of products, materials and resources is maintained for as long as possible and where as little waste is generated as possible is a significant contribution to the common effort in the European Union to create a sustainable low-carbon economy in which resources are used efficiently. Such an approach allows to transform the EU economy and generate new advantages for it (European Commission, 2015). Our individual action and provided support may help peers notice an opportunity and a solution for the future. The aims of the study are: To investigate the evaluation of the significance of the consumers’ corporate social responsibility and waste-sorting habits and to provide recommendations for improved access to the separate waste collection service. The research questions for achieving the objectives of the study were the following: How do consumers evaluate corporate social responsibility of companies in general? What are the waste-sorting habits of consumers? Are there statistically significant differences in the waste-sorting habits between various consumer generations? The authors prepared a unique consumer survey in which economically active inhabitants of the capital of Latvia, aged 15 to 71 years, participated. The results of our survey showed that the respondents rated the corporate social responsibility of companies as essential and emphasized that it was important for the large-size enterprises to operate ethically. The waste-sorting process itself creates disbelief among the respondents and also suspicion that all sorted waste is lumped together and removed to disposal sites.
Barrett, W. (2004, August 25). Responsibility, Accountability and Corporate Activity. Retrieved from: http://www.onlineopinion.com.au/view.asp?article=2480
Crane, A., Matten, D. and Spence, L. I. (Eds). (2014). Corporate Social Responsibility. Readings and cases in a Global Context. (2nd ed.). Oxon: Routledge
Duhigg, C. (2012). The Power of Habit: Why We Do What We Do in Life and Business. NewYork: Random House.
European Commission (2015). Circular Economy Strategy. Retrieved from: http://ec.europa.eu/environment/circular-economy/
Mullinns, L. (2005). Management and Organisational Behavior (7th ed.). New York: Financial Times/Prentice Hall.
Olson, P. & Brescher, H. (2011). The Power of 4. The Four Generations: Who They Are [PDF file]. Adayana. Retrieved from: http://www.vertexsolutionsgrp.com/sites/default/files/docs/whitepapers/The%20Four%20Generations%202011-03_2.pdf
Parker, C., C. (2007). Generational differences in work life balance attitudes [Master thesis]. Retrieved from DSpace: https://dspace.sunyconnect.suny.edu/bitstream/handle/1951/43099/Parker%20thesis121807.pdf?sequence=1
Rahmann, S. (2011). Evaluation of Definitions: Ten Dimensions of Corporate Social Responsibility. World Review of Business Research, 1(1). 166-176.
Tolbize, A. (2008). Generational differences [PDF file]. Minesot: Research and Training Center on Community. Retrieved from: http://rtc.umn.edu/docs/2_18_Gen_diff_workplace.pdf
Wang, H., Tong, L., Takeuchi, R. and George, G. (Eds.) (2016). Corporate Social Responsibility: an Overview and New Research Directions. Academy of Management Journal 59 (2) 534-544. doi: 10.5465/amj.2016.5001
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (Creative Commons Attribution License 3.0 - CC BY 3.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
firstname.lastname@example.org, www.iseic.cz, ojs.journals.cz