FAIR TRADE AS A TOOL OF CORPORATE SOCIAL RESPONSIBILITY
Abstract
Fair Trade connects developed countries, where greater sustainability and justice is being sought, with the needs of developing countries where economic and social changes are needed most. It enables citizens who are consumers to favor the producers of poorer countries. This is a manifestation of humanity that helps producers to escape acute poverty and lead dignified lives. Fair trade is becoming a very “hot” topic, not only for businesses but also for consumers, who are trending towards buying Fair Trade products. By buying such products, customers express solidarity with the producers of Fair Trade products. This article aims to identify the importance of Fair Trade. Methods of analysis, synthesis, deduction, and comparison are used to establish the current situation of Fair Trade in Slovakia and the Czech Republic, as well as the perception of Fair Trade held by Czech and Slovak customers.
References
Bachanova, P., Corejova, T., & Rostasova, M. (2009). The green issues of postal industry in Europe. 3rd Central European Conference in Regional Science, 901-905.
Bowen, H. R. (2013). Social Responsibilities of the businessman. pp. 248.
Drienikova, K., Gavalova, V., & Obadi, S. M. (2010). Economy and trade policy developing countries. Bratislava EKONOM, 2010, 34-35.
European Commission (2001). Green Paper – Promotion a European framework for corporate social responsibility, 2001, 74.
Fairtrade Czech Republic and Slovakia (2014). Annual report 2014-2015, retrieved from http://www.fairtrade-cesko.cz/#!pre-media/vyrocne-spravy
Hejkrlik, J. (2004). Fair Trade: Fair Trade in the Czech Republic. Association for Fair Trade, 2004, 20.
Hraskova, D., & Bartosova, V. (2014). Process based Management in a Profile and Objectives of the Transport Company. 2nd International Conference on Economics and Social Science (ICESS), Advances in Education Research, 2014, 109-115.
IPSOS, s.r.o (2013). The perception of corporate social responsibility and the impact on the reputation of companies, 2013, from http://www.cma.cz/wp-content/uploads/2014/02/Studie-Ipsos-CSR-RESEARCH-2013_ve%C5%99ejn%C3%A1-%C4%8D%C3%A1st.pdf
Kotler, P., & Lee, N. (2005). Corporate Social Responsibility, USA: John Wiley & Sons, pp. 307.
Kuldova, L. (2012). Corporate social responsibility: business ethics and social responsibility in practice. Kanina OPS, 2012, 189.
Lehutova, K., Krizanova, A., & Kliestik, T. (2013). Quantification of Equity and Debt Capital Costs in the Specific Conditions of Transport Enterprises. 17th International Conference on Transport Means, Transport Means., Kaunas Univ Technol, Kaunas, Lithuania, 2013, 258-261.
Majerova, J., & Krizanova, A. (2014). Current State of the Advertising in the Process of Brand Value Building and Managing in Slovak Republic. 4th International Conference on Applied Social Science (ICASS), Advances in Education Research, Singapore, 2014, 144-149.
Masarova, G., Stefanikova, L., & Rypakova, M. (2014) The Necessity of Obtaining Information Through Marketing Research in The Field of Pharmaceutical Companies on The Slovak Market, Procedia Economics and finance, 2014, 1480-1484.
Nadanyiova, M., & Kramarova, K. (2013). Green marketing and its impacts on consumers' green purchasing behavior. International Scientific Conference on Marketing Identity: Design that Sells. 2013, 423-435.
Spolecnost pro fair trade (n.d.). The path of Fair Trade products. Retrieved from www: http://www.fairtrade.cz/cesta-fair-trade-vyrobku-1
Tokarcikova, E., Bartosova, V., Kucharcikova, A. & Durisova, M. (2014). Automotive Company's Social Responsibility in Slovakia. 4th International-Business-Information-Management-Association Conference. I-IV, 2014, 2118-2127.
Copyright information
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (Creative Commons Attribution License 3.0 - CC BY 3.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
info@iseic.cz, www.iseic.cz, ojs.journals.cz