CONSUMER MISBEHAVIOR IN TOURISM MARKET
AbstractThe activities of misbehaving customers represent a significant problem for organizations across diverse sectors and industries. Their need for satisfaction is the most important driver of consumer behavior with the consumer choosing how they fulfill this need. Unfortunately, consumer decisions often lead to consumer misbehavior and negative effects on the service provider or on other consumers. Consumer misbehavior is difficult to control. First, it is not always possible to prove misbehavior of a particular consumer. On the other hand, preventive actions, like social campaigns, may not always reach the target audience. Moreover, neither service provider regulations nor monitoring of infrastructure sufficiently prevents consumers from misbehaving in every case. It seems, however, that the consumers who reject the fraudulent behavior of others have a crucial role in the fight against consumer misbehavior, as they are constant observers of this phenomenon and can react immediately. The aim of this article, therefore, is to present the concept of consumer misbehavior with examples relating to the tourism market. Moreover, the attitudes of consumers towards consumer misbehavior are examined through nethnographic research.
Apostolopoulos, Y., Leivadi, S., & Yiannakis, A. (2013). The sociology of tourism: theoretical and empirical investigations (Vol. 1). Routledge.
Fight Slavery Now (n.d.). Retrieved from http://fightslaverynow.org/why-fight-there-are-27-million-reasons/sextraffickinghiddenamidstprostitution/sex-tourism/
Fullerton, R. A., & Punj, G. (2004). Repercussions of promoting an ideology of consumption: consumer misbehavior. Journal of Business Research, 57(11), 1239-1249.
Gąsior, M. (n.d.). Picie w samolocie, picie na plaży, picie w hotelu – Polak na wyciecze all inclusive w Egipcie [Drinking on the plane, drinking at beach, drinking in hotel – Pole on all-inclusive trip in Egypt]. Retrieved from http://natemat.pl/61875,picie-w-samolocie-picie-na-plazy-picie-w-hotelu-polak-na-wyciecze-all-inclusive
Haines, B., & Graham, K., (2009). Violence prevention in licensed premises. In: Stockwell, T., Gruenewald, P.J., Toumbourou, J.W., Loxley, W. (Eds.), Preventing Harmful Substance Use: The Evidence Base for Policy and Practice. John Wiley & Sons, Chichester, pp. 163–176.
Harris, L. C., & Reynolds, K. L. (2004). Jaycustomer behavior: an exploration of types and motives in the hospitality industry. Journal of Services Marketing, 18(5), 339-357.
Herold, E., Garcia, R., & DeMoya, T. (2001). Female tourists and beach boys: Romance or sex tourism?. Annals of tourism Research, 28(4), 978-997.
Higher Perspective (n.d.). 8 Countries That Are A Must-Visit For Cannabis Tourism. Retrieved from http://www.higherperspectives.com/8-countries-that-are-a-must-visit-for-cannabis-tourism-1406170474.html
Jemielniak, D. (2013). Netnografia, czyli etnografia wirtualna-nowa forma badań etnograficznych Netnography, or virtual ethnography, as a new form of ethnographic research]. Prakseologia, 154, 97.
Kim, R. (2014). Skarpetki w sandałach, czyli Polak All Inclusive [Socks in Sandals – Pole All Inclusive]. Retrieved from http://podroze.onet.pl/skarpetki-w-sandalach-czyli-polak-all-inclusive/zs107
Kozinets, R. V. (2002). The field behind the screen: Using netnography for marketing research in online communities. Journal of marketing research, 39(1), 61-72.
Newsweek Polska (2015). Jak Polacy zachowują się na wakacjach? [How Poles behave during holidays]. Retrieved from http://polska.newsweek.pl/w-newsweeku-jak-polacy-zachowuja-sie-na-wakacjach-,artykuly,366297,1.html
O'Donnell, M. A. (1985). Research on drinking locations of alcohol-impaired drivers: Implications for prevention policies. Journal of Public Health Policy, 6(4), 510-525.
Panitch, V. (2013). Surrogate tourism and reproductive rights. Hypatia, 28(2), 274-289.
Shoham, A., & Makovec Brencic, M. (2003). Compulsive buying behavior. Journal of consumer marketing, 20(2), 127-138.
Solomon, M. R. (2010). Consumer behavior: buying, having, and being. Engelwood Cliffs, NJ: Prentice Hall.
Tober, D. M. (2007). Kidneys and controversies in the Islamic Republic of Iran: The case of organ sale. Body and Society, 13(3), 151.
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (Creative Commons Attribution License 3.0 - CC BY 3.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
email@example.com, www.iseic.cz, ojs.journals.cz