CONSUMER BEHAVIOUR DURING ONLINE GROCERY SHOPPING
AbstractToday consumers can buy almost any product using the Internet. Online nutritional and grocery shopping is becoming increasingly popular. The aim of this paper is to present the conditions of online grocery shopping and consumers’ attitude towards buying food via the Internet based. The assessment is based on secondary information sources. With online grocery supermarkets there are no limitations connected with localization and opening hours, and consumers have access to a large range of stores and products online across the world. The most important advantages of online shopping are convenience and time saving, while the most significant disadvantages for consumers involve the risk of incorrectly valuating some products and apprehension about the selection and handling of perishables, such as vegetables, eggs, and meat products.
Andrews, R. L., & Currim, I. S. (2004). Behavioural differences between consumers attracted to shopping online versus traditional supermarkets: implications for enterprise design and marketing strategy. Int. J. Internet Marketing and Advertising, 1(1), 38-61.
Bianchi, C., & Andrews, L. (2012). Risk, trust, and consumer online purchasing behaviour: A Chilean perspective. International Marketing Review, 29 (3), 253-276.
Eurostat (2015). E-commerce by individuals, Retrieved from http://ec.europa.eu/eurostat/documents/2995521/ 7103356 /4-11122015-AP-EN.pdf/276b6a7c-69a6-45ce-b6bf-488e975a8f5d (19.02.2016)
Galante, N., López, E. G., & Monroe, S. (2013). The future of online grocery in Europe. McKinsey & Company, 22-31.
Huang, Y., & Oppewal, H. (2006). Why consumers hesitate to shop online. An experimental choice analysis of grocery shopping and the role of delivery fees. International Journal of Retail & Distribution Management 34 (4/5), 334-353.
Karpińska-Krakowiak, M. (2014). Consumer behavior while grocery shopping on-line — research propositions. Marketing i Rynek 6, 20-26.
Jiang, L., Yang, Z., & Jun, M. (2013). Measuring consumer perceptions of online shopping convenience. Journal of Service Management, 24 (2), 191-214.
Morganosky, M. & Cude, B. (2000). Consumer response to online grocery shopping. International Journal of Retail & Distribution Management, 28(1), 17-26.
Ramus, K., & Nielsen, N. (2005). Online grocery retailing: what do consumers think? Internet Research 15(3), 335-352.
Rohm, A. J., & Swaminathan, V. (2004). A Typology of Online Shoppers Based on Shopping Motivations. Journal of Business Research, 57, 748–757.
Rybowska, A. (2010). Internet shops client’s shopping behaviour. Research Journal, Gdynia Maritime University, 65, 23.
Solomon, M. R. (2013). Consumer Behavior, Buying, having being, 2.
Toomey, A. C., & Wysocki, A.F. (2009). Distinguishing between Traditional and Online Retailing: Evaluating E-commerce with Respect to the Food System. Food and Resource Economics Department, 1-4.
Walters, D. M., Toase, M. C., Hong, P., & Mackel, M. (2005). A Survey into Consumer Experiences and Attitudes Towards Online Grocery Shopping in The UK. IADIS International Conference on WWW/Internet 2005, 236-244.
Verhoef, P., & Langerak, F. (2001). Possible determinants of consumers' adoption of electronic grocery shopping in the Netherlands. Journal of Retailing and Consumer Services, 8, 275-285.
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (Creative Commons Attribution License 3.0 - CC BY 3.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
firstname.lastname@example.org, www.iseic.cz, ojs.journals.cz