MODERN ENTREPRENEURSHIP AS A FACTOR FOR SUCCESS IN THE OPERATION OF TOURISM ENTERPRISES
Working without limits, changes in consumer preferences, and contemporary processes of global integration have changed the traditional concept of conduct for business enterprises. The application of the modern concept of entrepreneurship in tourism enterprises provides conditions for increasing efficiency. A focus on innovative approaches for basic activities, and continued allocation of total resources represent the main features of modern entrepreneurship. Modern entrepreneurship is the process through which the entrepreneur and employees are devoted to the opportunities at hand. This changes the concept of what constitutes entrepreneurship. The main objective of this paper is to show how the modern concept of entrepreneurship is a main factor in efficient operation of business enterprises. In this respect, knowledge and intellectual capital represent critical resources in operating and implementing information and communication technology as a necessity in coordinating business processes among tourism enterprises. The applied part of this paper involves practical research to perceive the presence of entrepreneurship. The paper concludes with proposing a modern entrepreneurial model as a main factor for improving business operations. The specific results will be indicated in the sphere of representation of teamwork, introduction of changes, staff training, introduction of innovations, and level of tolerance.
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