THE USE OF EYE TRACKING TO ASSESS THE USABILITY OF UNIVERSITY WEBSITE
Abstract
Websites, nowadays, are used not only as a sales method and information tool, but also as a communication tool. Almost every company has a website. Universities and colleges understand their strength, too. In this article, we describe theory of usability of university website and one of the usability testing methods—eye tracking. We use eye tracking to assess the usability of University of Žilina website. We present and use different analysis: Scan Path and Focus map. We identify many usability problems whose removal will help to create new pages and, thus, increasing their effectiveness.References
G2 (2015). E-cultures Europe. Retrieved from http://www.g2-eculture.com/assets/ecultures/userfiles/3eCulturesusage0503G2EMEA.pdf
Kvasnicová, T., Kremeňová, I., & Fabuš, J. (2015). The Use of heuristic method to assess the usability of university website. Congress Proceedings EUNIS 2015. Dundee.
Krug, S. (2006). Nenuťte uživatele přemýšlet! Computer Press, 168. ISBN: 9788025129234
Miniwatts Marketing Group (2015). Internet Usage statistics – The Internet Big Picture - World Internet Users and 2014 population stats. Retrieved from http://www.internetworldstats.com/stats.htm
Nielsen, J., & Landauer, T. K. (1993). A mathematical model of the finding of usability problems. Proceedings ACM/IFIP INTERCHI'93 Conference, 206-213.
Nielsen, J., & Loranger, H. (2006). Prioritizing Web Usability. USA: New Riders. ISBN-13: 978-0321350312.
Nielsen J., & Pernice, K. (2010). Eyetracking Web Usability. USA: New Riders. ISBN-13: 978-0321-49836-6.
SMI (2009). BeGaze 2.4 Manual, Version 2.4. Retrieved from http://lyrawww.uvt.nl/~cenv/dci-lab/smi/BeGaze2.pdf
Sherwin, K. (2015). University Websites. Retrieved from http://www.nngroup.com/courses/university-websites/
US Census Bureau (2014). Internet penetration in Europe. Retrieved from http://was-sg.wascdn.net/wp-content/uploads/2014/02/Slide045.png
Copyright information
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (Creative Commons Attribution License 3.0 - CC BY 3.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
info@iseic.cz, www.iseic.cz, ojs.journals.cz
