MEDIA DISCOURSE IN THE CONTEXT OF VALUES STUDY
In the study of mass communication, there has been much debate as to what extent the media can influence the audience. Instead of merely reviewing existing findings in the field, this article aims at searching for some new aspects to the problem. Previously, the study of Media Discourse was mainly restricted to the role of the media in the context of political or social sphere. This research offers to study the issue within a broader multidisciplinary framework involving such macrostructures as society, the mass media, language, and cognition.
The primary objective of the research is to define Media Discourse in the context of the study of values representation. The methods employed in the research are: discourse analysis, linguo-cognitive modeling, componential analysis, and contrastive linguo-cultural analysis. Modern Russian and British media texts were randomly selected for analysis building a corpus of 200 items. In connection with Media Discourse, at least three types of values should be distinguished: discourse values or discourse qualities; values endemic to a particular society, and broadcast by the media in order to cultivate national identity; specific media values generated by certain media, which in many instances can be viewed as “anti-values.” The research findings claim that this trend can be observed both in the Russian and British Media Discourse.
Babaeva, E. V. (2004). Lingvokulturologicheskie kharakteristiki russkoi i nemetskoi aksiologicheskih kartin mira [Russian and German norm-value picture of the world]. Volgograd, Russia: Volgograd University Press.
Bednarek, M. (2006). Evaluation in Media Discourse. New York, NY: Continuum International Publishing Group.
Code of Professional Ethics of Russian Journalist (1995). Retrieved September 30, 2013, from http://ethicnet.uta.fi/russia/code_of_professional_ethics_of_russian_journalist
Editors’ Code of Practice (2011). Retrieved September 30, 2013 from http://www.pcc.org.uk/assets/696/Code_of_Practice_2012_A4.pdf
Fairclouth, N. (2004). Analyzing Discourse. Textual analysis for social research. New York, NY: Routledge.
Fasold, R. (1990). The Sociolinguistics of Language. Oxford, UK: Blackwell.
King, A. (2013, May 15) What does it mean to be British? Retrieved from http://www.telegraph.co.uk/news/uknews/4196988/What-does-it-mean-to-be-British.html
Leith, J. (2013). The Futuregen Glossary: A collection of definitions for innovation, change and strategy practitioners. Retrieved September 30, 2013, from http://www.jackmartinleith.com/glossary/1
O'Caroll, L. (2013, March 18). Press regulation at risk as newspaper groups refuse to endorse deal. Retrieved from http://www.theguardian.com/media/2013/mar/18/press-regulation-newspaper-groups-refuse-endorse
Rogozina, I. V. (2003). Media kartina mira: kognitivno-semioticheskii aspekt [Media-picture of the world: cognitive-semiotic aspect]. Barnaul, Russia: Barnaul University Press
Roy, C. B. (2000). Interpreting as a Discourse Process. Oxford, UK: Oxford University Press.
Schiffrin, D. (1994). Approaches to discourse. Cambridge, Massachusetts & Oxford: Blackwell Publishers.
Stubbs, M. (1983). Discourse Analysis: The Sociolinguistic Analysis of Natural Language. Chicago: University of Chicago Press.
The Telegraph (2013, April 12). Ban on homophobic teacher upheld. Retrieved from http://www.telegraph.co.uk/education/educationnews/9989926/Ban-on-homophobic-teacher-upheld.html
Van Dijk, T. A. (1995). Power and the News Media. In D. L. Paletz (Ed.), Political communication in action: states, institutions, movements, audiences. Cresskill, NJ: Hampton Press.
Van Dijk, T. A. (2009). Society and Discourse. How social contexts control text and talk. Cambridge, UK: Cambridge University Press.
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (Creative Commons Attribution License 3.0 - CC BY 3.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
firstname.lastname@example.org, www.iseic.cz, ojs.journals.cz