A NEW METHODOLOGY ON STRATEGIC PLANNING
A systematic method of strategic planning is anticipated to be easily understood and straightforward; based on fundamentals; and to be universally applicable for any type of business. Accordingly, this methodology is generated for the purpose of assembling the disconnected and disorderly ideas, processes, and techniques (written on strategy and business development) under the same roof, in order to develop a systematic methodology that is easily understandable and applicable.
As many sources exhort managers to“think strategically” or prescribe “strategic leadership” to helicopter out of tactical day-to-day management, only a few address how to make this happen. Where strategic analysis tools are explained, this is most frequently done conceptually rather than practically on how to utilize the tools for strategic planning. Moreover, as fondly as it may sound, there is an exact approach or systematic thinking on this issue; our intention is to bring in a new perspective to the reader and, more significantly, to provide a different benefit by the application of this systematic methodology.
Systematic strategic planning (SSP) consists of a framework of phases through which each project passes, a pattern of procedures for straight-forward planning, and the fundamentals involved in any strategic planning project.
Abrams, R. M., & Kleiner, E. (2000). The Successful Business Plan: Secrets and Strategies (3rd ed.). Running R. Media.
Bütüner, H. (2004). Stratejik Yönetim: Neden, Nasıl? [Strategic Management: Why, How?] (1st ed.). Rota Yayın.
Harrison, J. S., & St. John, C. H. (2001). Foundations in Strategic Management (2nd ed.). South-Western Publications.
Hax, A. C., & Majluf, N. S. The Strategy Concept and Process: A Pragmatic Approach (2nd ed.). Prentice Hall.
Hill, C. W. L., & Jones, G. R. (2001). Strategic Management: An Integrated Approach (5th ed.). Houghton Mifflin College.
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2005). Strategic Management: Competitiveness and Globalization (6th ed.). South-Western Thomson.
Muther, R. (2011). Planning by Design (1st ed.). Institute for High Performance Planners.
Pearce, J., & Robinson, R. (2011). Strategic Management: Formulation, Implementation and Control (12th ed.). McGraw-Hill.
Pietersen, W. (2002). Reinventing Strategy: Using Strategic Learning to Create and Sustain Breakthrough Performance (1st ed.). John Wiley & Sons.
Porter, M. E. (1998). Competitive Strategy: Techniques for Analyzing Industries and Competitors. The Free Press.
Wheelen, T. L., & Hunger, J. D. (2001). Strategic Management and Business Policy (8th ed.). Prentice Hall.
Wickham, P. A. (2004). Strategic Entrepreneurship (3rd ed.). Pearson Education Limited.
Wright, P., Parnell, J., & Kroll, M. (1997). Strategic Management: Concepts (4th ed.). Prentice Hall.
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (Creative Commons Attribution License 3.0 - CC BY 3.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
email@example.com, www.iseic.cz, ojs.journals.cz