HOTEL RESERVATIONS VIA ONLINE TRAVEL AGENCY BOOKING.COM. EU DIMENSIONS OF THE “BEST PRICE” CLAUSE
The use of online reservation systems has become a must for hospitality businesses. This article is focused on the use of www.booking.com as an online search engine for accommodation in a family hotel in Blagoevgrad, Bulgaria. The aim of the research is to analyze the behavior of people, using one of the best performing online travel agencies in the world for hotel room reservation. The article reveals interesting statistical facts about the nationality of the guests and how far ahead of time reservations are made. Data for the electronic device, which is used to make a reservation, is stated in the article. The “best price” clause of booking.com is taken into account, as it is being banned in some EU countries, but still influencing the decision making process of hotel customers. A brief outlook of the ‘’most favored nation’’ (“MFN”) clause, also known as ‘price parity’ or ‘best price’ clause (“BPC”) and its application in EU countries is included.
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