LOUIS VUITTON AS AN EXAMPLE OF THE OLD AND MODERN IN THE SAME TIME LUXURY BRAND IN THE EYES OF ITS CLIENTELE
Louis Vuitton is a brand that has exists for a very long time and it is the perfect example to visualize how a brand can develop itself according to the needs of modern consumers. The findings of this article show that when a brand changes but saves its main features, that comes from its history, it can gain more income. Louis Vuitton can generate income through the collaboration with young artists who lead the company to a success in the market of luxury fashion. The aim of this article is to show that the Louis Vuitton Brand use the same methods since years per years and they work well perfectly by increasing the income of the brand.
Alcock, L., Chen, P., Ch'ng, H. M., Hodson, S., & al, e. (2003). Counterfeiting: Tricks and trends. Journal of Brand Management, 11(2), 133-136.
Arati, M. C. (2009, Dec 05). Visionary spirit of louis vuitton. McClatchy - Tribune Business News
Barton, K. A. (2009). Back to the beginning: A revival of a 1913 argument for intellectual property protection for fashion design. Journal of Corporation Law, 35(2), 425-448.
Cavender, R., & Kincade, D. H. (2014). Management of a luxury brand: Dimensions and sub-variables from a case study of LVMH. Journal of Fashion Marketing and Management, 18(2), 231-248.
Dommer, S., & Coleman, N. (2014). My louis vuitton bag from ebay is definitely genuine: Closing the self-discrepancy gap through self-deception with brands. Advances in Consumer Research, 42, 458.
Giacalone, J. A. (2006). THE MARKET FOR LUXURY GOODS: THE CASE OF THE COMITÉ COLBERT1. Southern Business Review, 32(1), 33-40.
Goh, D. (2012, Jul 14). Louis vuitton is hot for spots. The Business Times.
Guyon, J. (2004, Sep 06). THE MAGIC TOUCH. Fortune, 150, 229-236.
Haber, H. (2005). VUITTON GARDEN: A MAZE THROUGH HISTORY. WWD, 189(103), 14.
Hazlett, C. (2004). LVMH: Luxury's international name. Retail Traffic, 33(5), 64.
Hirano, K. (2006). VUITTON SEES FURTHER GROWTH IN JAPAN. WWD, 191(123), 3.
Ings-Chambers, E. (2003, May 10). A brand new passage to india: Edwina ings-chambers reports on louis vuitton's latest move into the asian luxury goods market. Financial Times
Kapferer, J., & Valette-Florence, P. (2016). Beyond rarity: The paths of luxury desire. how luxury brands grow yet remain desirable. The Journal of Product and Brand Management, 25(2), 120-133.
Masidlover, N., & Passariello, C. (2013, Nov 04). Louis vuitton appoints ghesquière as creative director; designer replaces marc jacobs as fashion house seeks to bolster reputation. Wall Street Journal
Matlack, C., & With Diane Brady in New York, Robert Berner in Chicago, Rachel Tiplady in Paris, and Hiroko Tashiro,in Tokyo. (2004, Mar 22). The vuitton money machine; inside the world's biggest, most profitable luxury brand. Business Week, , 48-102.
Reddy, S. (2016, Jan 14). Celebrities impress at louis vuitton's UNICEF gala in los angeles panache]. The Economic Times
Riot, E., Chamaret, C., & Rigaud, E. (2013). Murakami on the bag: Louis vuitton's decommoditization strategy. International Journal of Retail & Distribution Management, 41(11), 919-939.
Socha, M. (2005). KING LOUIS. WWD, 190(76), 1.
Socha, M. (2008). PHARRELL WILLIAMS TO UNVEIL LOUIS VUITTON JEWELRY LINE. Wwd, 195(14), 14.
Socha, M. (2012). Vuitton gets artsy again. Wwd, 203(107), 1-n/a.
Soloaga, P. D., & Guerrero, L. G. (2016). Fashion films as a new communication format to build fashion brands. Comunicación y Sociedad, 29(2), 45-61.
Som, A. (2005, Winter). Personal touch that built an empire of style and luxury. European Business Forum, , 69-71.
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (Creative Commons Attribution License 3.0 - CC BY 3.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
email@example.com, www.iseic.cz, ojs.journals.cz