IDENTIFICATION OF THE REQUIREMENTS OF CUSTOMERS OF THE POSTAL COMPANY ON THE SPATIAL AVAILABILITY OF ACCESS AND CONTACT POINTS OF THE PUBLIC POSTAL NETWORK
Abstract
In today's globalized world, in the light of evolving electronic communications and alternative delivery methods, there is a decline in submitted consignments. Despite this fact, postal communications still play a significant role in distribution services. In order try to solve this problem, it is essential to identify the causes and the factors of postal market that affect a decline in submitted consignments. The goal of the article is to identify factors that influence the selection of a particular post office based on the customer requirements. To identify these factors, we conducted primary marketing research. Space availability as a major criterion is used for evaluation of the impact of the development of postal infrastructure on the economic level. Determining the criteria of spatial availability preferred by customers and their subsequent alignment with the statutory requirements can not only lead to an increase in the quality of the universal postal service but also to an increase in demand for postal services at certain post offices.
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