THE IMPACT OF GLOBALIZATION ON THE FOOD BEHAVIOUR OF CONSUMERS – LITERATURE AND RESEARCH REVIEW

Gabriela Hanus

Abstract


Currently, market behaviour, including the food behaviour of consumers, shaped in societies is largely a consequence of civilizational and cultural development and the ongoing globalization process. The aim of this article is to discuss the impact of globalization on the food behaviour of consumers based on secondary sources of information published over the period of 1995-2017. The article shows theoretical aspects of globalization and the food behaviour of consumers, the globalization phenomenon in the contemporary world and the impact of globalization on the food behaviour of consumers. Across the studies covered by this paper it was found that the impact of globalization on the food behaviour of consumers is visible in such behaviour as buying food in supermarkets, eating in fast food restaurants, looking for both comfort in eating and unique experiences. However, it has also been indicated that globalization influence on creation of some moves and attitudes against it, such as preferring domestic or ecological products, slow food ideas or actions in the field of food safety. 

Keywords


Globalization, consumer food behaviour, consumer behaviour

Full Text:

PDF

References


Adamczyk, G. (2005). Popularity of fast food bars among Poznań inhabitans, Association of Agricultural and Agribusiness Economists, VII/3, 133-145.

Alden, D. L., Steenkamp, J. B. E., & Batra, R. (2006). Consumer attitudes toward marketplace globalization: Structure, antecedents and consequences. International Journal of Research in Marketing, 23(3), 227-239.

Babicz-Zielińska, E., Jeżewska-Zychowicz, M., & Laskowski, W. (2010). Consumer attitudes and behaviours towards convenience food, Żywność Nauka Technologia Jakość, 17(4), 141.

Buckley, M., Cowan, C. & McCarthy, M. (2007). The convenience food market in Great Britain: convenience food lifestyle (CFL) segments, Appetite, Vol. 49 No. 3, 600-617.

Cieślik, E., Cieślik, J., Wasilewski, P., Turcza, K., & Siembida, A. (2014). Evaluation of quality catering services as a factor in increasing consumer loyalty, Journal of Agribusiness and Rural Development, 03/33, 15-24.

French, S. A., Story, M., Neumark-Sztainer, D., Fulkerson, J. A., & Hannan, P. (2001). Fast food restaurant use among adolescents: associations with nutrient intake, food choices and behavioral and psychosocial variables. International journal of obesity, 25(12), 1823.

Goetzke, B. I., & Spiller, A. (2014). Health- improwing lifestyles of organic and functional food consumers, British Food Journal Vol. 116 No. 3, 2014, 510-526.

Gołębiowska, J. (2016). On the Art of Slow Eating in an Era of Globalisation: A Sociologist’s Commentary, Culture - History – Globalization, No. 20, 31-43.

Goryńska- Goldmann, E., & Ratajczak, P. (2010), Nutritional awareness and nutritional behaviours of consumers, Journal of Agribusiness and Rural Development 4 (18), 41-48.

Grzelak, A., & Gałązka, M. (2013). The Tendencies of Food Consumption in Poland on Background of Global Conditionings, Economic Yearbook of the Kujawsko-Pomorska University in Bydgoszcz, (6), 223-241.

Gulbicka, B., & Kwasek, M. (2007) The organic food market. In: The impact of globalization on the nourishment patterns in Poland, Economic and Social determinants of the development of the Polish food economy after Poland's accession to the European Union, IERiGŻ-PIB, Warszawa, 7.

Gupta, N. (2011). Globalization does lead to change in consumer behavior: an empirical evidence of impact of globalization on changing materialistic values in Indian consumers and its aftereffects. Asia Pacific Journal of Marketing and Logistics, 23(3), 251-269.

Hanus, G. (2016). Searching for new culinary experiences as a new trend in nutritional behaviour of consumers, AD ALTA Journal of Interdisciplinary Research 6, issue 2, Magnanimitas, Praga, 31-33.

Hanus, G. (2017). The pro-healthy behaviours of consumer on global food market, Economic Studies - Scientific Papers in Katowice, 80.

Hanus, G. (2017). Traditional or modern? Preferences of young consumers in the food market- literature and researches review, Proceedings of the 8th CER- Cooperative European Research- Interational Scientific Conference for PhD , Students of UE Countries, London, Vol. 4, Issue II., 111-115.

Hartungi, R., (2006). Could developing countries take the benefit of globalisation? International

Journal of Social Economics, Vol. 33 Issue: 11, 729.

Kłosiewicz-Górecka, U. (2013). Structure of Retail Trade in Poland and the Preferred by Consumers Places of Purchasing FMCG, Consumption and Development, 2(5),

Kowalczyk, S. (2017). Free market and the food safety in the globalization era, Journal of Agribusiness and Rural Development, Vol. 104, No. 4., 15-27.

Lemańska- Majdzik, A., & Sobiegraj, A. (2013). Globalisation - Opportunity or Threat to Modern World, Humanitas University's Research Papers Management, No. 1/2013, 114-125.

Liu, R., Pieniak, Z., & Verbeke, W. (2013). Consumers' attitudes and behaviour towards safe food in China: A review. Food Control, 33(1), 93-104.

Macdonald, D. (2002). Theory of mass culture, [in:] Cz. Milosz (ed.), Mass culture, Wydawnictwo Literackie, Kraków, 2002, 482.

Maśloch, P. (2013). Globalization and Market Development in Crisis, Studies of the Industrial Geography Commission of the Polish Geographical Society, WSB Universities, Toruń, 147-160.

Mazurek-Łopacińska, K. (2003). Buyer Behaviour and its Marketing Consequences, PWE, Warszawa

Mazurek-Łopacińska, K. (2011). Postmodernist Consumption Culture in Shaping Demand and Contemporary Consumer's Lifestyles, Konsumpcja i Rozwój, No. 1., 53.

McLean-Meyinsse, P. E., Taylor, S. S., & Gager, J. V. (2015). Self-Reported Consumption of Fast-Food Meals by University Students. Journal of Food Distribution Research, 46(1), 23-29.

Michałowska, M., & Danielak, W. (2015). The Impact of Globalization on Consumer Behavior in Lubuskie Province in the Light of the Research, Annales Universitatis Mariae Curie-Skłodowska Lublin – Polonia Vol. Xlix, 3, Sectio H, 136.

Niemczyk, A. (2004). A consumer in the modern world, Acta Universitatis Lodziensis. Folia Oeconomica 179, 166-167.

Piekut, M. (2009), Consumption Diversity between Poor and Rich Households in Poland, Scientific Papers Warsaw University of Life sciences – SGGW, No. 73, 105.

Sobczyk, G. (2014), Contemporary consumption – new trends in the polish market, WSEI: EKONOMY, 9(2/2014), University of Economics and Innovation in Lublin, 88.

Sojkin, B. (2009). A consumer towards product innovations in the food market, Publisher of the University of Economics in Poznań, p. 99-100

Taylor, S., & Lyon, P. (1995). Paradigm lost: the rise and fall of McDonaldization, International Journal of Contemporary Hospitality Management, Vol. 7 Issue: 2/3, 64-68.

Tkaczyk, S., & Kołuda, J. (2013). New Consumer Trends and the Success of the Organization, Zeszyty Naukowe Uniwersytetu Przyrodniczo-Humanistycznego w Siedlcach, seria: Administracja i Zarządzanie, nr 97, 31.

Włodarczyk, K. (2015). Globalization and economic patriotism of polish consumers, Economic Studies - Scientific Papers in Katowice, No. 214, 66-67.

Wrzesińska, J. (2006). Young comsuments preferences regarding to shopping in supermarkets (personal empirical research), Scientific Journal of Warsaw University of Life Sciences, series Economics and Organization of Agri-Food Sector, No. 59, 89-100.

Zachora, A., & Juszczak, L. (2016). Organic food, traditional ... - contemporary fashion or an indispensable element of sustainable development? Innovative Solutions in Food Technology and Human Nutrition, Polish Society of Food Technologists, Kraków 2016, 32-33.

Zalega, T. (2011): Consumption of food in households with unemployed members in the Mazowieckie voivodeship, Scientific Journal of Warsaw University of Life Sciences in Warsaw - Economics and Organization of Agri-food Economy, No. 93, Warsaw, 119.




DOI: http://dx.doi.org/10.12955/cbup.v6.1151

Refbacks

  • There are currently no refbacks.


Print ISSN 1805-997X, Online ISSN 1805-9961

(c) 2018 CBU Research Institute s.r.o.

For more information on the conference visit cbuic.cz