MOTIVATING FACTORS FOR SCIENCE COMMUNICATION IN LATVIA
There is a public demand for communication of scientific findings that account for fragmentary expression of activities included in different science communication models. This study identifies factors facilitating the involvement of the scientific community in science communication. The primary data were obtained by a qualitative method of in-depth, semi-structured, expert interviews involving ten representatives of the Latvian scientific community relating to exact sciences, life sciences, and humanities and social sciences. The study distinguishes two categories for engaging the scientific community in science communication: a formally recognized approach and one involving a third party for organizing the communication.
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