ART MANAGEMENT: A NEW DISCIPLINE ENTERING THE CULTURAL AND ACADEMIC LIFE IN PLOVDIV
Abstract
This paper presents the conditions of economic and political changes within the 90s in Bulgaria and the necessity of a new way of thinking at managing cultural institutions in the conditions of the market economy. As a response to that problem it was created the first of its kind in Bulgaria master’s degree program „Art management.“
For that purpose a brief overview of the formal models of funding the arts worldwide are presented along with the characteristics at regional levels which led to the creation of the new educational programme.
The main disciplines studied in the educational module aiming to develop a new set of skills among artists are listed with a brief introduction of their scope. A local survey conducted at the Academy of Music, Dance and Fine Arts – Plovdiv, analyzing the interest of the first of its kind in Bulgaria master’s degree program „Art management“ is presented.
The initial result of the evolution of the educational programme based on the number of students enrolled per year are the motivation for the start of a lager research project “ÄRT” funded by the SRF, Ministry of Education and Science.References
Baumol, W., & Bouen, W. (1965). On the performing arts: The anatomy of their economic problems (Vol. N5). The American Economic Review.
Busheva, Z., Stoichkova, T., Aratunyan-Vasilevska, S., & Konstantinova, E. (2014). Art Management. Plovdiv: UP "Paisii Hilendarski".
Byrnes, W. J. (2013). Management and the Arts (Vol. 4th edition). Burlington: Focal Press.
Varbanova, L. (1997). Management of the arts. Sofia: UP "Stopanstvo".
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