THE REPRESENTATION OF THE WOMAN IN THE MEDIA DISCOURSE IN ALBANIA

Isida Hoxha

Abstract


In the Albanian society, gender differences remain even though several initiatives of national and international authorities aim to eliminate stereotyping related to gender differences. In this context, media can and must be , the most essential contributor towards improving women’s status. Media, through its power, can greatly influence public opinion by orienting the information the public receives and how the public should thinks. This approach in communication science is part of the “framing” theory, which is related to agenda setting. The research question raised in this paper is about how the woman is represented in the written media in Albania. Are the stereotypes created by society reinforced by the printed media? The methodology used in this study involves discourse analyses of the printed media, specifically the independent newspapers during October 2012. The findings of this study explain that, while the press brands  the woman, representation enforces her stereotype.

Keywords


women, representation, media discourse, gender discourse

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References


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DOI: http://dx.doi.org/10.12955/snsj.v10i1.883

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