MEXICO´S STEEL INDUSTRY STRATEGIC FACTORS: THEORETICAL APPROACH

Juan Jesus Nahuat Arreguin, Jesus Cruz Alvarez, Monica Blanco Jimenez

Abstract


The competitiveness of companies is currently tied with strategies that can be adopted or created by organizations, which can be developed in different ways. A theoretical proposal of strategic factors, presented in this research, serves to promote the internationalization of companies in the steel industry in Northeast Mexico, which is characterized as an industrialized area. The objectives of this article are to present the current situation of the steel industry worldwide, in Mexico and in the Northeast. Also, the idea is to theoretically support the strategic management and production factors that allow for a gain in market share in terms of Quality, Innovation, Delivery Time, Cost, Marketing and Logistics: international arena firms value chain of the steel industry and improve its competitiveness. Therefore, the theoretical elements of these strategic factors are presented.

Keywords


steel industry, internationalization, Northeastern Mexico, competitiveness

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References


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