The Influence Of The Local Media That Shows Activity In Erzurum Province

  • Salih Seyhan Faculty Of Communication, Ataturk University
Keywords: Local Media, Affectivity Measurement

Abstract

The newspapers and televisions which are classified as into the concept of  “mass­media” are the part the democratic community life and also being the fourth force of it. As the result of the democratic and technological developments, the local media organizations are also becoming more and more widespread and making their presence felt. The power of the national media and its influence on  the society is known in general  manner. On   the other hand, the communicative power of the “local media” is an open ended question. This study,  supported  by   implementing  a  survey, aimed  at asserting the influence of the local media in Erzurum Province. In this study, Turkey's eastern Anatolia region of Erzurum in  the province, were selected as pilot  regions. Applied to  the model Survey in  the research and survey technique  applied  in  accordance with  this  objective.  The survey, the selectedsamplein the18years of ageand oldersubjects  384peopleapplied.  Research, to  be followed by  local newspapers, television rates in the times, reached the masses, hence the idea of communicative success and the public on topics such as information obtained. According to  research results, local media supported the hypothesis necessary for the local people and local media were limited to the power of the local agenda setting. aspect will contribute to future research aspect will contribute to future research.

References

BODUR, Feyyaz (1977) Yerel Basında Yönetim ve Örgüt Yapısı,

Anadolu Üni. Yay: 556PN488, Eskiºehir, 14

ERCİŞ, Mehmet Serdar (2010). Pazarlama İletişiminde Temel Yaklaşımlar, Nobel Yayınları, 375

GİRGİN, Atilla (1997) Cumhuriyet Döneminde Türkiye’deki Yerel Basının Gelişmesi, Yük. Lis. Tezi, Türk. Gaz. Cem. Yayınları:50, İstanbul, 1

GÖKÇE, Orhan (1998) İletişim Bilmine Giriş, Turhan Kitabevi, Ankara, 21

GÜNEŞ, Sadık (2006) Medya ve Kültür, Vadi Yayınları: 39, Ankara JEANNENEY, Jean­Noël Çev: ATUK Esra (2008) Medya Tarihi, YKY, İstanbul, 45

KAPTAN Saim (1993) Bilimsel Araştırma ve İstatistik Teknikleri, G.Ü. Eğt. Bil., Ankara, 120

KREJİCE and MORGAN (1970) “Determining Sample Size for

Research Activities, Educational and Psychological Measurement, 607­610

OSKAY, Ünsal (2002) İletişimim ABC’si, Simav yay. ABC dizisi: 17, İstanbul, 110

ÖZSOY, Osman (1998) Propaganda ve Kamuoyu Oluºturma, Alfa Basım, İstanbul, 55

PAKSOY, Mahmut, ACAR Ahmet C. (2006) Örgütsel İletişim, Anadolu Üni. Açık Öğ. Fak. Yay. 533, Eskişehir, 25

SEÇİM, Hikmet ve Diğ. (2005) Halkla İlişkiler, Anadolu Üni. Açık Öğ. Fak. Yay. 483, Eskiºehir, 40

SÖYLEMEZ, Alev (1997) Medya Ekonomisi ve Türkiye Örneği, Haberal Eğitim Vakfı, İntermat Yayıncılık, Ankara, 41­43

Published
2011-03-10
Issue
Vol 1 (2011)
Section
Articles
Copyright (c) 2011 Salih Seyhan

Copyright information

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (Creative Commons Attribution License 3.0 - CC BY 3.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).