A Comprehensive Framework for Developing Industry Scenarios

Hakan Butuner


The purpose of this paper is to help a business to develop scenarios for the future of its industry. It is intended to find the factors that would affect and change the outlook mostly in the current status and anticipated future, based on the results obtained from environmental analysis.

By using the trends to be revealed by the environmental analysis, it is possible to anticipate how the field of business in which we operate or plan to enter will evolve in the future. The status is reviewed according to the assumptions and the results to be obtained are evaluated. Thus, assumptions are grouped under various scenarios, their potential impacts on the industry are identified, and the potential status in the industry is defined.


scenarios; strategy, industry scenarios, generating scenarios; scenario analysis

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DOI: http://dx.doi.org/10.12955/ejbe.v11i2.889


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