A Comprehensive Framework for Developing Industry Scenarios

Hakan Butuner

Abstract


The purpose of this paper is to help a business to develop scenarios for the future of its industry. It is intended to find the factors that would affect and change the outlook mostly in the current status and anticipated future, based on the results obtained from environmental analysis.

By using the trends to be revealed by the environmental analysis, it is possible to anticipate how the field of business in which we operate or plan to enter will evolve in the future. The status is reviewed according to the assumptions and the results to be obtained are evaluated. Thus, assumptions are grouped under various scenarios, their potential impacts on the industry are identified, and the potential status in the industry is defined.


Keywords


scenarios; strategy, industry scenarios, generating scenarios; scenario analysis

Full Text:

PDF

References


Aaker, D. A., Kumar, V., Day, G. S. (2000). Marketing Research. New Jersey: John Wiley & Sons.

Butuner, H. (2015). Systematic Strategic Planning: A Conceptual Framework for Implementation, Control and Evaluation. New York: CRC Press.

Fligor, M. (1990). Brainstorming: The Book of Topics. Storrs: Creative Learning Press.

Kotler, P. (2002). Marketing Management: Analysis, Planning, Implementation & Control. New Jersey: Prentice Hall.

Muther, R. (2011). Planning by Design. Kansas City: Institute for High Performance Planners.

Porter, M. E. (1998). Competitive Strategy: Techniques for Analyzing Industries and Competitors. Florence: The Free Press.

Render, B., Stair Jr., R. M. (2014). Quantitative Analysis for Management. New Jersey: Prentice Hall.

Triola, M. F. (2014). Essentials of Statistics. New York: Pearson.

Wheelen, T. L., Hunger, J. D. (2001). Strategic Management and Business Policy. New Jersey: Prentice Hall.




DOI: http://dx.doi.org/10.12955/ejbe.v11i2.889

Refbacks

  • There are currently no refbacks.


Online ISSN 1804-9699

(c) 2018 CBU, o.p.s.