PARTICIPANT MARKETING COMMUNICATIONS MANAGEMENT AND ITS IMPLEMENTATION ON THE MULTINATIONAL LODGING BUSINESSES LOCATED AT SKI SITES IN TURKEY
AbstractThis project aims to identify the views of the personnel working at the multinational lodging businesses located at ski sites in Turkey about Participant Marketing Communications Management (PMCM) practices. In this framework, the role of education in total quality management was researched. The project covered eleven marketing managers and forty five marketing staff working at the ten five-star and fourteen four-star hotels at the four largest ski centers of Turkey-Uludağ, Palandöken, Erciyes ve Sarıkamış. The data was collected according to a standard questionnaire, and was analyzed using on the ᵡ² test. Based on the results of the analysis, a statistically meaningful and positive relationship between the workers’ levels of education and their stance towards participant marketing communications management was found.
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