CORPORATE SOCIAL RESPONSIBILITY IN BUSINESS AND MANAGEMENT UNIVERSITY EDUCATION: THE RELEVANCY TO THE BUSINESS PRACTICES IN BULGARIA
Abstract
In the last decades corporate social responsibility (CSR) has forcefully and irreversibly become a part of the corporate actions of a growing number of companies and continues to provoke the interest of governments, international institutions, scientists and researchers. The new imperatives on CSR have increased the requirements of companies towards the education and preparation of experts with the requisite skills and competences.
The objective of the paper is to discuss how business universities meet the demand for new business models and management skills in order to help companies in Bulgaria to develop socially responsible practices.
The study is based on a web-content analysis of the curricula and study programs of all Bulgarian universities training business and management students in Bachelor and Master programs. The obtained results regarding the current status of CSR education are interpreted in the context of CSR in businesses in Bulgaria. To this end, results were used from a large-scale study by the authors on the status and trends of development of CSR in Bulgaria, thus uncovering the needs of companies operating on the Bulgarian market in terms of employees with CSR skills and competences, and showing the gap between the demand and supply of CSR education for business and management graduates in Bulgarian universities (Bachelor and Master programs). The conclusions delineate the directions in which teaching CSR-related issues should develop in higher education institutions in Bulgaria.
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