• Javier García-Díez Universidad Europea de Madrid (Laureate International Universities
  • Rafael Mompó Universidad Europea de Madrid (Laureate International Universities
  • Judith Redoli Universidad de Alcalá
  • Miguel López-Coronado Universidad de Valladolid
Keywords: ICT, CRM, ERP, Human Capital, IT Diagnosis


Nowadays, there is no doubt that information technology (IT) is an essential driving force for the company’s development, unquestionably aiding the same in improving its competitiveness. However, small and medium-sized enterprises have difficulties in deciding on the best strategy to implement the aforementioned technologies. The present article proposes a strategic model based on the gradual implementation of technologies within the companies. The model was put into practice successfully within agro-food companies.


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