Marketing Strategy: Concepts And Implication
Abstract
In today's very competitive marketplace a strategy that insures a consistent approach to offering your product or service in a way that will outsell the competition is critical. However, in concert with defining the marketing strategy you must also have a well defined methodology for the day to day process of implementing it. This research studies contemporary strategy concepts and the methods of its implementation, which is very needed in Uzbek economy.References
Bartels, Robert. "Development of Marketing Thought: A Brief History." In Science in Marketing, edited by George Schwartz. New York: John Wiley & Sons, Inc., 1965
Graham, John R. "Making Marketing Work." Direct Marketing, September 1998, 40.
http://www.referenceforbusiness.com
Gardner, David, and Howard Thomas. "Strategic Marketing: History, Issues, and Emergent Themes." In Strategic Marketing and Management, edited by Howard Thomas and David Gardner. New York: John Wiley & Sons, Inc., 1985.
Bartels, Robert. "Development of Marketing Thought: A Brief History." In Science in Marketing, edited by George Schwartz. New York: John Wiley & Sons, Inc., 1965.
Walker, Orville C., Boyd, Jr., Harper W., and Jean-Claude Larreche. Marketing Strategy: Planning and Implementation. 3rd ed. New York: McGraw-Hill College Div., 1998.
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