Marketing Strategy: Concepts And Implication

Tohir Akramov

Abstract


In today's very competitive marketplace a strategy that insures a consistent approach to offering your product or service in a way that will outsell the competition is critical. However, in concert with defining the marketing strategy you must also have a well defined methodology for the day to day process of implementing it. This research studies contemporary strategy concepts and the methods of its implementation, which is very needed in Uzbek economy.

Keywords


Company Vision Marketing Strategies Satisfaction, Creativity, Leadership, Skimming, Penetration, Pricing, Spreadsheet.

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References


http://www.businessplans.org

Bartels, Robert. "Development of Marketing Thought: A Brief History." In Science in Marketing, edited by George Schwartz. New York: John Wiley & Sons, Inc., 1965

Graham, John R. "Making Marketing Work." Direct Marketing, September 1998, 40.

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Bartels, Robert. "Development of Marketing Thought: A Brief History." In Science in Marketing, edited by George Schwartz. New York: John Wiley & Sons, Inc., 1965.

Walker, Orville C., Boyd, Jr., Harper W., and Jean-Claude Larreche. Marketing Strategy: Planning and Implementation. 3rd ed. New York: McGraw-Hill College Div., 1998.




DOI: http://dx.doi.org/10.12955/ejbe.v4i0.158

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