Marketing Strategy: Concepts And Implication
AbstractIn today's very competitive marketplace a strategy that insures a consistent approach to offering your product or service in a way that will outsell the competition is critical. However, in concert with defining the marketing strategy you must also have a well defined methodology for the day to day process of implementing it. This research studies contemporary strategy concepts and the methods of its implementation, which is very needed in Uzbek economy.
Bartels, Robert. "Development of Marketing Thought: A Brief History." In Science in Marketing, edited by George Schwartz. New York: John Wiley & Sons, Inc., 1965
Graham, John R. "Making Marketing Work." Direct Marketing, September 1998, 40.
Gardner, David, and Howard Thomas. "Strategic Marketing: History, Issues, and Emergent Themes." In Strategic Marketing and Management, edited by Howard Thomas and David Gardner. New York: John Wiley & Sons, Inc., 1985.
Bartels, Robert. "Development of Marketing Thought: A Brief History." In Science in Marketing, edited by George Schwartz. New York: John Wiley & Sons, Inc., 1965.
Walker, Orville C., Boyd, Jr., Harper W., and Jean-Claude Larreche. Marketing Strategy: Planning and Implementation. 3rd ed. New York: McGraw-Hill College Div., 1998.
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (Creative Commons Attribution License 3.0 - CC BY 3.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
firstname.lastname@example.org, www.cbuni.cz, ojs.journals.cz