Evaluating The Influence Of Reliability, Usability, Usefulness And Website Design On The Satisfaction Of Online Consumers

Akram Jalal Karim


Currently, online shopping is increasinglyadopted worldwide.Thus, it is a significant for consumers to be aware in order to know how to gain benefits and avoid risks.The aim of this research is to identify and explorethe key factors that affect customer intention through online shopping in Bahrain.Four key factors of consumerintention of online shopping have been identified.The results revealed thatUsability, Usefulness, Reliability, and Website features are correlated with people attitude to do online shopping. The analytical results of the collected data through a survey showed that there is a highly significant relationship between the above selected key factors and the satisfaction of online shopping.


M15, M16

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