The Architecture Of Strategic Marketing At The Corporate And Functional Levels Of A Company
Abstract
The article gives a treatment of the specificity of strategic marketing, the architecture of strategic marketing as a construction and logical combination of the platform and components of strategic marketing infrastructure at the corporate and functional level, which are used for the development and support of the strategic marketing system of a company.
References
Ansoff, I., 1989. Strategicheskoye upravleniye (transl. from English) E.L.Leontyeva, M.
Cleeland, W., 2000. Strategicheskoye planirovaniye v organizatsiyah, М.
Dadyo, Y., 2006. “Marketingovy audit – zasib pidvushenna konkurentozdatnosti pidpryjemstv”, Marketing in Ukrajini, No2, pp.47–51.
Doyle, P., 1999. Menedjment: strategiya i taktika, S.Pb., 560 pp.
Gartner, 2002. What Is an Architecture Style? – http://www.INTUIT.ru.
Grigorjev, L.U., Kudryavtsev, D.V., Gorelyk, S.L. “Korporativnaya arhitectura i yeyo sostavlaushiy” – http://bigc.ru/theory/innovations/innovations.php.
Hentse, I., 1989. “Osnovnyje tseli strategycheskogo menedjementa”, Problemy teoriy I practiki upravleniya, No12, p.96.
McDonald, M., 2000. Strategicheskoye planirovaniye marketinga, S.Pb., 267 pp.
Sovremennyj marketing. Nastolnaya kniga po issledovaniu rinka, 1999. Uchebn. posobiye / B.Е. Chrytsky, I.V. Korneeva. – 2-е izd., perer. i dop. – M.: Financy I statistica, 528 pp.
Коtler, Ph., 1999. Marketing, management, analiz, planirovaniye, vnedreniye, control, S.Pb., 896 pp.
Copyright information
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (Creative Commons Attribution License 3.0 - CC BY 3.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
info@cbuni.cz, www.cbuni.cz, ojs.journals.cz