Vadim Pashkus, Natalie Pashkus, Asya Chemlyakova


This article discusses competitiveness of public health institutions, which relates to their market position as ranked by various entities (including government). For this purpose, a model of competitive positioning is designed for assessing healthcare organizations. This model allows one to assess the level of competitiveness of a medical organization, evaluate its market positioning, and develop a strategy for furthering its development using features of their position provided by the model


healthcare institutions, strategic positioning, matrix of competitive positioning.

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