Lorena Florentina Popescul, Loredana Jitaru


The purpose of this study is to determine the future coaching trends in the Romanian market in the short, medium, and long term. We conducted a qualitative analysis where we administered a semi-structured, in-depth interview with 10 coaches asking them to share their opinions about the incoming trends in the Romanian coaching market. We note that the answers provided by coaches indicate a strong tendency for future growth in coaching; the public’s awareness of this topic is estimated to increase, especially because most organizations will realize that they can no longer cope with the new waves of change in the markets and in people’s behavior. This study can benefit experts interested in the current state of coaching, as well as decision-makers who seek to implement coaching in their organizations or in their personal lives. This work highlights valuable results that can act as starting points for additional research. This type of study is rare in Romania, and hence, this present study is important for understanding the impact of coaching trends in the Romanian market in the short, medium, and long term.


Coaching, Trends, Romania, Qualitative research, in-depth interview

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