Judyta Przyłuska-Schmitt


This article aims to show the attitudes of young people towards insurers and insurance services offered on the Web. This relates to a number of questions. Does the quality of an insurance offer influence insurance awareness and reflect the demand for retirement? To what extent do social problems of pension systems affect the need for an additional pension among young people? Are life insurance companies trusted?

The article uses the results of studies conducted by the Insurance Institute of the University of Applied Sciences in Cologne, and the German Audit Bureau of Circulations (IVW) for the “retirement security sales campaign” and the Social Diagnosis 2013.


new technologies, digital generation, life insurance, retirement security

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