EMOTIONALLY EVALUATING THE ATTITUDE OF CONSUMERS TOWARD SUPERVISION SERVICE

Maija Zakrizevska

doi:10.12955/cbup.v5.1045

Maija Zakrizevska University of Business, Arts and Technology RISEBA

DOI: https://doi.org/10.12955/cbup.v5.1045

Keywords: supervision, supervision in business, attitude toward supervision

Abstract

This study is conducted because organization supervision in Latvia tends to rapidly take its proper place among other professions recognized on the national level and has become an inseparable part of professional activities, in particular in the areas focused on humans, for example: health care, art therapies, social and educational services, and the business environment. Given that the demand for supervisors continues to increase, the purpose of this study is the identification of the popularity and treatment of supervision service by consumers for the subsequent presentation of proposals to the administration of the Business Art and Technologies University RISEBA concerning the popularization of supervision services and improvement towards the Master Program “Management Psychology and Supervision”. 111 respondents participated in the study, including respondents who have participated in supervision (n=47) and respondents who have never participated in supervision (n=64).

The study has led to the conclusion that the attitude of consumers toward supervision is generally positive. Most of the respondents have never been parties to supervision, yet a majority of the respondents would like to experience it. There are statistically significant differences between the attitudes toward supervision in the cognitive dimension.

References

Ajzen, I. (2001). Nature and operations of attitudes, Annual Review of Psychology, 52, 27-58.

Aleksejeva, I. (2016). Latvijas patērētāju attieksme pret ģenētiski modificētiem organism. [Latvian consumers’ attitude towards genetically modified organisms]. Riga: Latvian University, Faculty of Economics and Management.

Chaiken, S., Pomerantz, E.M., & Giner-Sorolla, R. (1995). Structural consistency and attitude strength. In R.E. Petty & J.A. Krosnick [Editorial]. Attitude strength: Antecedents and and consequences, Mahwah, NJ: Erlbaum, 387–412.

Davey, G. (2006). Encyclopaedic dictionary of psychology. Publisher: Routledge

Rosenberg, M.J., Hovland, C.I. (1960). Cognitive, affective and behavioural components of attitude. In M. Rosenberg & C. I. Hovland [Editorial]. Attitude organization and change. New Haven: Yale University Press, 1 - 14.

Foxall, G. R., Yani-de-Soriano, M. M. (2005). Situational influences on consumers' attitudes and behavior. Journal of Business Research, 58 (4), 518–525.

Jain, S. (2016). Custumer`s Attitude Towards Plastic Money. Management Strategies Journal, 32 (2), 79-82.

Mārtinsone, K. (2016). Supervīzija: teorija un prakse [Supervision: Theory and Practice]. K. Mārtinsone [Editorial]. Riga: Riga Stradins University.

Nevid, J.S. (2014). Essentials of Social Psychology. Concepts and Aplications, Stamford: Cengage Learning, 557.

Nufer, G. (2016). Event Marketing and Attitude Changes. Journal of International Business Research and Marketing, 1 (3), 44-49.

Olson, J. M., Maio, G. R. (2003). Attitudes in social behavior. In T. Millon & M. J. Lerner [Editorial]. Comprehensive handbook of psychology: Personality and Social Psychology Hoboken, NJ: Wiley, (5), 299-325.

Schwarz, N., Bohner, G. (2001). The Construction of Attitudes. In A. Tesser, N. Schwarz [Editorial]. Intrapersonal Processes (Blackwell Handbook of Social Psychology), Oxford, UK: Blackwell, 436-457.

Zakrizevska, M. (2016). Business students and employers attitude towards supervision. Rural Environment. Education. Personality. Proceedings of the 9th International Scientific Conference, 9, 283 - 295.

Ya Hui, M., Petty, R. E., Fabrigar, L. R. (2013). Affective–Cognitive Meta-Bases Versus Structural Bases of Attitudes Predict Processing Interest Versus Efficiency, Personality and Social Psychology Bulletin, 39 (8), 1111-1123.