Đuro Horvat, Davor Perkov


Organizational changes in which great human efforts have been invested, as well as financial resources and time, in reality often result in low or only short-term effects. The purpose of this paper is to emphasize the highest possible level of communication with employees in order to proactively overcome individual resistance. The scope of the primary research for this study demonstrates the analysis of the questionnaire results which was obtained from 30 Croatian managers and their experience with individual resistance to changes. The survey showed four types of largest barriers in Croatian organizations. The main conclusion is that managers in this country lack the knowledge of operating in a challenging competitive environment.

Full Text:



Cats-Baril, W. (1998). Listening to The Customer Voice. Bled, Slovenia: IEDC seminar.

Green, M. (2007). Change Management Masterclass. London, England: Kogan Page.

Horvat, Đ., Perkov, D. & Trojak, N. (2012). Strategijsko upravljanje i konkurentnost u novoj ekonomiji [Strategic Management and Competitiveness in the New Economy]. Zagreb, Croatia: Edukator.

Marušić, S. (2001). Upravljanje ljudskim potencijalima. [Human Resource Management] Zagreb, Croatia: Adeco.

Perkov, D. (2008). Upravljanjem promjenama do održivog rasta poduzeća. [Change Management towards Sustainable Enterprise Growth] Zagreb, Croatia: Ekonomski fakultet.

Perkov, D., Genzić, J. & Perkov, M. (2011). Međuodnos svrhe, sadržaja, mjerila i ciljeva poslovne promjene [Interrelationship of Purpose, Content, Standards and Goals of Business Change]. Zbornik Visoke poslovne škole Libertas [Proceedings of College of Business and Economics Libertas]. (p. 5-16). Zagreb, Croatia: Libertas College of Business and Economics.

Clancy, T., Stiner, C. & Koltz, T. (2002). Shadow Warriors: Inside the Special Forces. New York, NY: Putnam.

Cohen, A. & Granatstein, J. L. (Eds.). (1998). Trudeau's Shadow: The Life and Legacy of Pierre Elliott Trudeau. Toronto, Canada: Random.

Meidenbauer, J. (Ed.). (2004). Discoveries and Inventions: From Prehistoric to Modern Times. Lisse, Netherlands: Rebo.

Puzo, M. (2001). The Family: A Novel. Completed by Carol Gino. New York, NY: Harper.

Rowling, J. K. (1999). Harry Potter and the Chamber of Secrets. New York, NY: Scholastic.



  • There are currently no refbacks.

Print ISSN 1805-997X, Online ISSN 1805-9961

(c) 2016 Central Bohemia University